How does it feel to have the same name as a company that's wildly popular with millions of people? Ask Ralph Girkins of UTube. That's UTube, as in Universal Tube—the heavy equipment refurbishing company outside of Toledo, Ohio. Not the Internet rage YouTube—the Web site millions of people log into every day to watch and post home videos.

Before YouTube, Girkins says, there were about 1,000 real customers visiting utube.com each month. Today, he says, there are about 150,000 people a day typing "u tube" the wrong way, and winding up on his site. Can you imagine their ads revenue potential?

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